It’s not creating new products, designing new collections or getting a bigger following. It’s not spending more time being social on Instagram or making Reels. It’s not creating TikToks or spending your money on Facebook and Instagram ads.
It’s simple. It’s selling your line to stores. Wholesale works. It just does.
You might be thinking, but with everything going on in the world, isn’t it a bad time to sell to stores?
Let me ask you a question…
Do you think that a store that doesn’t have a great selection of products is going to attract customers or stay in business for long?
Probably not, right?
The truth is that stores NEED to bring in products to survive and thrive. It’s because having new and exciting products is what brings customers to their store to SHOP. So imagine if a store stops bringing in products. Do you think they will be around for long?
It’s unlikely, right?
The fact is that buyers know that they need to bring in amazing products into their stores and because of that, they are looking for products every. single. day.
The most important thing a store needs to stay in business - is to be stocked with products. And they need to have a great assortment and bring in new products, too, because if they don’t, if they have the same things all the time, or if they have sad looking, empty shelves, customers won’t have a reason to go see them or shop their website.
So as a product brand, you have an amazing opportunity to grow your business big time. And since many brands don’t know what I just told you about stores and buyers, because many of them think it’s not a good time, they are not reaching out to buyers right now. This means that there is less competition and you have an opportunity to get onto store shelves even easier and faster than before!
Not only does wholesale mean a whole new stream of revenue (YAY!), here are a few other reasons why selling to stores is the best way to grow your product brand:
1. BRAND AWARENESS
Having your product on store shelves, on stores’ Instagram feeds and websites lets more people see your line. This means that more people will be learning about your brand. Is that something you’d like for your brand?
2. GROW YOUR REVENUE
Stores order large quantities, so the order amounts will be much higher than your direct to consumer sales. Does more money sound good to you?
3. REPEAT ORDERS
If you do it right, stores will order from you again and again. I’ve had some stores carry my line for over six years. I established a good relationship with the buyer and since my line did well in her store, she regularly placed orders and always said yes to my new collections.
4. MONEY TO HIRE MORE HELP (BONUS YOU GET TO DO MORE OF WHAT YOU LOVE)
If you are like many of my clients and students, you might be doing a lot of different things in your business or maybe even all the things. As you get more wholesale orders, you will be able to hire help to do the things you don’t love and free up time to do the things that you like most. A lot of my students tell me they would love to have more time for family and more time to design. What would you spend more time on, if you could have the funds to hire help?
5. SPEND LESS TIME SHIPPING ORDERS
Shipping one wholesale order takes way less time than shipping all those individual orders. Imagine you have to individually pack and ship say, 30 orders. For some brands, that probably takes up a lot of time. Now imagine taking those 30 items, packing and shipping them as one order to one store. How much time would that save you?
6. PAY YOURSELF
There are many product brand owners that don’t pay themselves what they are worth (or at all). Even though they do all the work, many times there just isn’t enough money at the end to pay them. Once they start doing wholesale, that often changes and they can finally pay themselves for all the hard work they do. Awesome, right?
7. MORE CONFIDENCE
For many brand owners, a store carrying your line feels like proof that your line is awesome. A store saying yes to carrying your line feels soooo good and can really grow your confidence. More confidence means you’ll be more confident approaching new stores and getting even more orders.
8. INCREASE PRODUCT AND BRAND CREDIBILITY
When customers hear that a product is in a store, it makes the brand seem more real and more credible somehow. Have you ever seen another brand post on social media that they are in a store? If so, it’s likely you’ll see many messages of congratulations and high fives from their clients and other brands. You somehow end up looking like a more legit brand.
9. QUIT YOUR DAY JOB
If you have a day job, you can make enough to quit and focus on your business. Trust me, it feels so good to hand in that resignation letter.
10. REDUCE EXCHANGES & RETURNS
If you have products that people need to see in person or try on, then selling to stores is a way to reduce exchanges and returns, because they can try them on in store, or deal with the retailer for returns or exchanges, meaning you will have more time to do the things you want.
11. IMPROVE CASH FLOW
Stores will pay before you ship out products, they will order more than once and they will order in larger quantities, meaning that you will have more cash on hand to buy the things you need and do the things you want. Does that sound good to you?
12. REACH NEW CLIENT BASE
Selling in a store in a new area will mean that clients that you may not have reached before, will now be seeing your products. The more people see your products, the bigger the chances of making sales.
13. OPEN MORE WHOLESALE ACCOUNTS
It is a well known fact in the world of retail, that stores secretly shop other stores for ideas and new products. I can’t tell you how many times a store approached me telling me they saw my headbands in a store in another town; they saw how they drew the customers’ attention and wanted to carry them in their store. They found me! How cool is that? And the more stores you get into, the more stores will want to carry your line. Pretty awesome, isn’t it?
14. GET MORE EXPOSURE ONLINE
Right now, every store that is doing well, is selling online. They are busy promoting and selling on Instagram, Facebook and TikTok. They are running Facebook ads and Google ads to get customers’ attention. They want customers to come to their store to buy, and they share what amazing products they have, which means they will be talking up your line on all of those channels, too.
Remember what I said about stores shopping other stores for new product ideas, this is happening now on social media, so every time a store mentions your brand, other stores are seeing your brand, too. Awesome, right?
15. GROW YOUR ONLINE BUSINESS
This was the most surprising thing to me, but having my line in stores grew my online business, big time. This happened whenever a store in a new city or new country carried my line. Shortly after the line shipped, you would start getting orders from that city or that country.
So if you’re thinking that you want to grow your business quickly - wholesale is most definitely the best way to do it now.
Trying to figure out how to sell your line to stores is a whole other thing. Trying to enter the world of wholesale may feel like you’re trying to break into a secret society.
There are brands out there that clearly got in and are selling to stores, but it seems that no one wants to share how they got into all those stores. Sure there’s some information on the internet, but it’s high level, and it somehow feels like they are holding something back.
Something seems to be missing. You may be collecting bits and pieces, but after all that time spent researching, you may still be struggling to see the whole picture of how to successfully sell your product to stores.
There hasn’t been one playbook or a detailed how to program or guide that shows you exactly how to stand out and sell your line to stores… until now.
I am so excited to invite you to my signature program, Winning with Wholesale™, which will show you, step by step, exactly how you get your products onto store shelves.