How to Get More Sales at the Upcoming CanGift Wholesale Trade Show
If you’re exhibiting at CanGift this summer, it’s not too late to implement some smart marketing tactics to get more buyers to your booth, so you can write more orders.
Start with Your List
Simple and you might be doing this already, but you need to let your customers know that you’ll be the show and ask them to come see you.
There is a right way and a wrong way to do this.
The Old Way
I know you want to say all the things, so you might find yourself sending a long, wordy email. But here’s the thing - people don’t read emails anymore. They skim at most, so you need to be strategic with your email marketing.
The New Way
Use a combination of short, punchy headlines with strong imagery to convey your key message. And don’t forget a call to action. People need to know what you want them to do. You want them to come to your booth, right? Tell them that. And give them a reason to want to come.
CanGift’s Free and Paid Marketing Opportunities Galore
Next, you want to take advantage of the many marketing opportunities CanGift has for exhibitors. Many of them are free!!
CanGift has a treasure trove of free and paid marketing options that can work wonders for your brand's visibility. It's time to stop leaving these opportunities on the table and start grabbing them with both hands! With the right moves, you can expose your brand to a larger audience and attract the attention of more potential buyers.
Stealing the Spotlight
Here's the exciting part: CanGift lets you shine like a star on their social media platforms! They'll help spread the word about your brand to their network of retailers. Get your creative juices flowing, craft visually stunning content (focused on what you know about the buyer, not your brand!), and use this opportunity to ignite interest to get buyers to your booth. This is not the time to share your show special (more on that at another time). This is the time to get buyers caring enough about you to want to come see you. Be strategic about how you will accomplish that.
Amp Up the Volume with CanGift's Podcast
Podcasts are all the rage, and CanGift knows it! So, don't miss out on the chance to get your voice heard. They'll feature you on their podcast, (for free!) allowing you to share your expertise, spill industry insights, and share your brand's incredible story. This isn't just about exposure; it's about establishing yourself as the go-to expert and getting retailers buzzing about your booth even before the trade show kicks off. Remember to think of the buyer and what you can offer them.
Power Moves with Paid Marketing
Now, if you really want to crank up the volume, CanGift has some paid marketing opportunities that can take your brand's visibility to the next level. Imagine sending email blasts to eager buyers, snagging prime ad placements in the show guide and on CanGift's website, or even rocking some market planter ads. These moves will make retailers sit up and take notice, and the result? More potential buyers headed your way!
Signing up for these free and paid opportunities is super easy, too. All you need to do is reach out to Kyle at Koutridge@cangift.orgto get started.
Once you have a good plan to get more buyers to your booth, you need to think about how you’re going to get those buyers to stay at your booth and want to buy from you. But that’s for next time.
Need Help Getting More Wholesale Orders?
I know that being a business owner means wearing all the hats and sometimes you just don’t have the time to implement all the things you want to. The great news? I can help you!
If you need help growing your sales, I offer creative sales and marketing solutions for brands and wholesalers. If you are ready to grow your business and want my help, let's start with a Wholesale Audit. Book Your Wholesale Audit today!