Ways To Sell Your Line
(during COVID-19 and beyond)
The World is a different place than it was at the beginning of 2020, pre COVID-19. Businesses need to be looking at things from a different perspective and making plans to change their approach. We help our clients find new ways to continue to grow. For example, by shifting your focus on selling your line to essential retailers, such as grocers and pharmacies as well as boutiques that have online stores, you can continue growing your wholesale business.
Why sell to retailers?
Selling to retailers gives you instant street cred. When people see your products in a store, your brand will be viewed as more credible and legit. This happened to me and it will happen to you!
Getting your foot in the door is much easier than with big box retailers. The buyer is usually the owner, and they want to find awesome new products for their store.
New customers will learn about your line from seeing it in boutiques, and you will likely start seeing your online orders grow! When I started selling my line in stores, I started seeing more online orders coming from other parts of the country, where my line was being stocked.
New retailers will come to you. Once I had my line in a few stores, new retailers started approaching me. They had seen my line at another store and also wanted to carry it.
I also learned a lot about my products. Store owners are really knowledgeable about what will and won’t sell in their store, what customers are looking for and how your products should be packaged for retail. This helped me in planning my collections and helped me understand what other stores may also be looking for. It helped me create better products, better packaging and increased my sales while continuing to grow relationships with my retailers (which as you probably already guessed, further increased my sales, In fact, one of my wholesale accounts was generating $100,000 in annual revenue. Woot! Woot!).
The truth is that independent boutiques love to support small brands. They love to be a part of your success story. Their main job in to find awesome new products for their clients and if you happen to have what they need or something so awesome they must have it, then you have saved them a great deal of time trying to find it.
I grew my business by selling to independent boutiques and gift stores and you can, too! I’ve personally sold my first line to over 100 boutiques and my second line to over 600 boutiques. I would love to work with you to come up with a plan to sell your line to independent boutiques and watch your business grow.
Our clients continue to grow their wholesale business even during COVID-19. And that can be your business, too! The team at Koopslie Consulting can help you come up with a great plan for wholesale success and we can help you execute it as well! We also have access to thousands of buyers and can help you grow quickly and efficiently! Get in touch with us today to see how we can help!
Why sell online?
Most people are online these days and more and more shoppers are choosing to purchase online. If you don’t have a website or social media presence, you are likely missing out on sales.
Online is also a crowded market place, so just because you have a website, it doesn’t mean customers will come. Let us come up with an awesome strategy on how to grow online. We can also create social media content for you (including coordinating killer on-brand photo shoots to make your business look like a rock star), run ads to get customers to your website and retargeting ads to remind them to come back.
Online advertising and its targeting capabilities has opened up so many doors for small businesses. Let’s say you run a homemade business making kids' headbands. Traditionally, your advertising options would be to rent a generic space in your local all-encompassing newspaper, or splurge on a billboard. But how do you measure whether these ads are working? With online advertising, you can get your business right in front of your target audience—people actively searching for dog treats, dog owners on Facebook—and you can track exactly what’s working and what’s not.
Why sell at craft shows & markets?
Selling your products at established craft shows is one of the best ways to get to know your customers and understand your products better. You may think you know what customers know about your product, but what better way to learn that to hear it directly from them? Selling at craft shows has given me great insight into my customers, who they are, how they feel about my products, how my packaging impacts engagement and sales and more. It might be scary at first, but you will soon see that speaking to your customer in person and seeing how they perceive your brand and your products is invaluable.
Selling at craft shows is also another way to market your products. For me, I always see an increase in online sales after trade shows. I always give out branded marketing materials to make sure customers can easily find my booth at the show and my website after the show.
Need help selling more at craft shows? Let us come up with an awesome strategy to have your best show yet!
Why coaching and mentorship?
At the very start of my business, when I was researching and trying to learn everything I could, I had the opportunity to work with a mentor who had her own very successful clothing line. Her line was selling to hundreds of stores across Canada and she had extensive knowledge of the world of clothing manufacturing and selling to retailers (wholesale). At the time, the cost seemed too high and I didn’t take her up on it. I thought I could figure it out on my own, and you know what? I did. But It took me a few years to realize that that opportunity would have saved me hundreds—maybe thousands—of hours and so much money. I realize now, (thanks hindsight), that I would have been successful way sooner and for way less money, had I taken her up on it.
In 2016 I decided to try something new: I would focus solely on selling my products to retailers. And you know what happened? It worked! In just under two years, I was able to get my line of headbands into over 600 boutiques across Canada, the United States and Japan! It took a lot of work to get there—including a killer marketing campaign, the right media exposure and retail-ready packaging. I got there, and with my help, you can, too!
Once my business was growing like crazy, I knew that this time I needed to work with a mentor. I knew that I needed to find someone who not only had experience in the business world, but who had been there done that. I wanted to meet someone who had a product line that sold to hundreds of stores, and I wanted to learn more from them. The thing about this industry is that there are a lot of brands that come and go, and finding a mentor that had ran a successful brand isn’t the easiest thing in the world. It took a long time to find this magic unicorn, and when I did, I flew out to Saskatchewan for a few days of intense work. I came back with a clear vision and a mentor that supported me with weekly check-ins and advice. This helped me immensely and it can help you, too.
I believe that everyone should have the opportunity to learn from someone who has been there and done that. That’s why I'm here. I'm here to help you, so you can grow faster.
If you're a product-based business and want to figure out how to sell them to independent retail stores, at craft shows and online, I'm here for you. I can guide you and show you the way—including how to price your product, how to get retail-ready packaging and displays, how to create sales materials that sell and so much more.. If you are ready to grow your business by selling to boutiques and gift stores, online or at trade shows, let’s chat!