Case Study: Transforming Better with Buckwheat’s Faire Presence
Transforming Better with Buckwheat’s Faire Presence: How Expert Faire Optimization Led to a 71.5% Increase in Sales in Just 30 Days!
Better with Buckwheat sought to elevate their presence on Faire, aiming to significantly boost sales and establish themselves as a top brand. Through strategic optimization and targeted marketing, I helped them achieve outstanding results within just 30 days.
About the Client
Better with Buckwheat, under the leadership of CEO Lewis, has carved a niche in the artisanal snack market with their delicious, gluten-free buckwheat crisps and crackers. Dedicated to health and quality, their products have gained widespread acclaim, securing placement in over 1000 stores nationwide, including Whole Foods, and earning glowing five-star reviews on Faire from retailers.
Despite this success, their Faire presence lacked dedicated attention. Lewis noted, "We copied our Shopify store over to Faire and left it. With little effort, we were making good sales and it was a profitable business. Seeing the potential for growth, I realized we needed someone to focus on Faire. Just like we have our Amazon consultant to help us grow our presence there, we wanted to find a Faire Consultant. It made smart business sense to find a Faire agency to take our Faire sales to the next level."
Better with Buckwheat's Faire store was performing well, but Lewis wondered if they could grow even further given their already above-average conversion rates in the food and beverage category. To explore this potential, we started with the Faire Booster—a 90-minute deep dive into the business to understand their goals and develop a strategic plan tailored to their needs.
Additionally, the company has two distinct product lines - Maine Crisp and Better with Buckwheat and essentially two different brand with each having a distinct and different look and feel. We needed to find a way to make both brands look cohesive and work together on the main Faire storefront.
Initial Challenges
Client Goals
Double Annual Sales: Double their Faire sales within 12 months.
Enhance Store Visibility: Optimize the Faire store to improve visibility and conversion rates.
Brand Positioning: Establish the brand as a leading name in the buckwheat snack market, recognized for its high-quality, healthy products.
Strategy Development
Following the Faire Booster session, I identified key areas for improvement. My strategy focused on defining a retailer-focused strategy and key messaging, then optimizing the client’s entire Faire store, and enhancing the overall visual appeal.
Implementation
Store Optimization:
Retailer-Focused Messaging: Overhauled the entire Faire store's messaging to appeal specifically to retailers. Most brands copy their consumer-focused messaging from their websites to Faire, but retailers need to know different things, so brands on Faire need different messaging. I crafted a compelling pitch angle and content to catch retailers' attention, educate them on what they need to know, and use marketing tactics and tools to convert them to add to bag on Faire.
SEO and Keyword Strategy: Developed a keyword-infused brand story, product names, collection names and descriptions to improve search visibility.
Visual Enhancements: Created new, attention-grabbing main images and graphics that showcased the brand’s personality and product benefits from a retailer’s perspective.
Top Shop Recognition: Helped the brand achieve Top Shop status on Faire, enhancing their credibility and visibility.
Email Marketing:
Targeted Campaigns: Developed email campaigns to engage potential buyers and encourage reviews, leveraging Faire’s CRM tools for targeted outreach.
Results
In just 30 days, Better with Buckwheat saw remarkable improvements:
Sales: Up by 71.5%
Orders: Up by 50.5%
Average Order Value: Up by 14.4%
Visits: Up by 71.9%
Conversion Rate: Up by 18.2%
What Lewis Thought About Working with Me:
“Working with Moni and Koopslie Consulting has been transformative for our brand. She's an awesome professional who knows her stuff, gets things done, and is both engaged and passionate about her work. Our agency-vendor relationship has been very positive; she's straightforward, honest, and there's no BS—what she says she'll do, she does, and the results speak for themselves.
The assets Moni created nailed our brand perfectly. Our Faire store now looks much more professional, fun yet upscale, and well thought out. I feel confident and excited about our brand's presentation.
If you're on Faire and not putting much effort into growing your sales, working with Moni is a no-brainer. She has this process down to a science, and I plan to continue working with her on monthly maintenance for our Faire store. I highly encourage anyone considering her services to go for it. The professionalism and dedication she brings to the table are unmatched, and I'm confident her expertise will drive your Faire business forward.”
- Lewis, CEO
Conclusion
The strategic optimization of Better with Buckwheat’s Faire store has yielded impressive results, positioning them well on their path to doubling their sales within 12 months. With ongoing efforts and strategic enhancements, they are set to maintain and further this growth.
Ready to Transform Your Faire Presence? Contact Me Today!
By leveraging expert optimization and targeted marketing strategies as a Faire consultant, I can help your brand achieve similar success on Faire. Let’s get started on your path to growth and increased sales.